What if an energy drink was MORE than an energy drink? Also, what if we got weirdly specific with the art direction of the electricity animation/style and were inspired by Dragon Ball Z whenever they go Super Saiyan? Finally, what if you remote directed, and worked with your kick-ass partners at Valo Media out of Grand Rapids? You'd get the BR LIT charged social campaign.
It was...well...do I really need to say it?
